Small-batch · Hand-measured

What’s inside
matters.

Turmeric. Bone broth. Wild-caught salmon oil. Measured by hand into amber jars — for dogs and cats whose owners read ingredient labels twice.

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Turmeric RootWild-Caught Salmon OilGrass-Fed Bone BrothDried Kelp FlakesOrganic Coconut OilFreeze-Dried LiverGlucosamine HClChondroitin SulfateAshwagandha RootMilk Thistle ExtractSpirulina PowderChamomile FlowerTurmeric RootWild-Caught Salmon OilGrass-Fed Bone BrothDried Kelp FlakesOrganic Coconut OilFreeze-Dried LiverGlucosamine HClChondroitin SulfateAshwagandha RootMilk Thistle ExtractSpirulina PowderChamomile Flower

Each ingredient
earns its place.

Macro photograph of golden turmeric powder spilling from a wooden spoon onto a rustic surface
Anti-inflammatory

Turmeric Root

95% curcuminoids, cold-pressed

Omega Profile

Wild-Caught Salmon Oil

EPA 18% · DHA 12% · Omega-3 total: 30% per serving. Sourced from Alaskan waters, third-party tested for mercury below 0.01 ppm.

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Close-up of dried kelp flakes spread on a white ceramic plate showing dark green texture
Mineral-Rich

Dried Kelp Flakes

North Atlantic harvest, hand-sorted

14

whole ingredients per formula. No fillers, no synthetics, no shortcuts.

Amber glass jar filled with golden bone broth supplement powder with a wooden measuring spoon resting beside it
Collagen Support

Grass-Fed Bone Broth

Slow-simmered 24 hours, freeze-dried

Joint Health

Glucosamine + Chondroitin

Marine-derived glucosamine HCl paired with bovine chondroitin sulfate — the same ratio used in veterinary clinical studies, not the ratio that fits a margin.

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Six amber glass jars arranged in a row on a wooden surface with golden afternoon light casting warm shadows
The Full Range

Six formulas.

One kitchen.

"I spent 30 years in veterinary practice. I've never recommended a supplement I couldn't verify. With Kibble, I can read the COA myself."

Dr. Raymond Osei, DVM (Ret.)

Prescribing for his own arthritic golden, Biscuit, age 11

Senior yellow Labrador with grey muzzle resting his chin on a wooden porch rail in warm afternoon light
Joint Support

Biscuit, 11

8 weeks on Hip & Joint formula

Sourcing

Every ingredient has a name and a place.

Turmeric from Alleppey, India. Salmon oil from Bristol Bay, Alaska. Bone broth from Heritage Foods certified farms. Nothing anonymous.

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2,400+

five-star reviews from ingredient-conscious pet owners across North America.

Two pit bull terriers running joyfully through a green meadow with their tongues out in bright sunshine
Foster Approved

Rescue Bulk Program

Volume pricing for foster homes & shelters

Six formulas.
One kitchen.

Every product starts with a single question: what does this animal actually need? Then we source backward from the answer.

Amber glass jar of Golden Joint supplement surrounded by turmeric root and glucosamine powder on a wooden surface
Best SellerHip & joint support

Golden Joint

Glucosamine, chondroitin, and turmeric in ratios backed by veterinary research — not marketing.

Key: Turmeric · Glucosamine · Chondroitin

See What’s Inside
Golden amber liquid being poured from a small glass dropper bottle onto a wooden spoon with warm light
Vet ApprovedSkin & coat health

Deep Coat

Wild-caught salmon oil + evening primrose. Dull coats become shiny ones in 4–6 weeks.

Key: Salmon Oil · Evening Primrose

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Relaxed pit bull terrier lying calmly on a soft blanket with closed eyes in warm afternoon light
Foster FavoriteAnxiety & stress support

Calm & Steady

Ashwagandha, chamomile, and L-theanine — for rescue dogs who startle, and cats who hide.

Key: Ashwagandha · Chamomile · L-Theanine

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Dried milk thistle flowers and dandelion root arranged beside a small amber jar on natural linen fabric
For Senior PetsDetox & organ support

Liver Guard

Milk thistle, dandelion root, and NAC for dogs on long-term medications.

Key: Milk Thistle · Dandelion · NAC

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Probiotic supplement powder in a small wooden bowl with chicory root pieces on a rustic kitchen counter
Cat & DogDigestive & immune support

Gut Flora

Six probiotic strains + prebiotic fiber from organic chicory root. Shelf-stable, no refrigeration.

Key: 6-Strain Probiotic · Chicory Root

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Rich golden bone broth being ladled into a ceramic bowl on a wooden kitchen counter with steam rising
Picky Eater FixHydration & collagen

Bone Broth Boost

Freeze-dried grass-fed bone broth. Add water, pour over kibble. Dogs inhale it.

Key: Grass-Fed Bone Broth · Collagen

See What’s Inside

The animals
who kept us honest.

Senior golden retriever with grey muzzle lying on a wooden floor in warm afternoon sunlight, eyes soft and relaxed
Golden Joint8 weeks
BiscuitGolden Retriever · 11 years

He was waking me up at 3am trying to reposition. Eight weeks on Golden Joint — he sleeps through. His gait on morning walks is visibly different. I know what's in this formula. That matters to me more than the price.

Dr. Raymond Osei, DVM (Ret.)

Former small animal practitioner, Oakland, CA

Orange tabby cat with lustrous coat sitting in a sunny window with eyes half-closed in contentment
Deep Coat6 weeks
MangoDomestic Shorthair · 7 years

Her coat was dull and she was over-grooming. Six weeks of Deep Coat and my vet actually asked what I changed.

Priya Mehta

Portland, OR

Two muscular pit bull dogs running side by side through a green park with happy expressions and tongues out
Calm & Steady + Gut Flora12 weeks
The Pit Crew6 Rescue Pit Bulls · Various

Running a foster home for six pits, I need something that actually works, ships in bulk, and doesn't have a label full of ingredients I can't pronounce. Kibble is the only brand I've re-ordered three times.

Danielle Torres

Foster volunteer, Chicago, IL — 6 dogs in care

Young black and white border collie mix sitting attentively in a sunny meadow with ears perked forward
Gut Flora5 weeks
FennelBorder Collie Mix · 4 years

Sensitive stomach since puppyhood. Gut Flora was the first thing that actually helped. No bloat, no grass-eating, no 2am emergency vet trips.

Sarah Chen

Seattle, WA — Farmers market regular

2,400+

5-star reviews

94%

reorder within 60 days

18

US states served

6

formulas, one kitchen

Hands in a linen apron carefully measuring golden turmeric powder on a precision kitchen scale with morning light through a farmhouse window

100%

Batches third-party tested

SMALL BATCH · HAND MADE ·🫙

Transparency isn’t a marketing word.
It’s the whole business model.

Every batch has a public Certificate of Analysis. Every ingredient has a traceable source. If something doesn’t pass third-party testing, it doesn’t ship — even if that means a product is out of stock for six weeks.

🌿

Source

Every ingredient is traced to a named farm or fishery. If we can't verify the origin, we don't use it.

⚖️

Measure

Batches of 200 jars maximum. Each ingredient weighed by hand on a calibrated scale.

🔬

Test

Third-party COA for every batch. Heavy metals, potency, microbial — all public, all downloadable.

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Jar

Amber glass only. Resealable. Labeled with batch number, harvest date, and best-by.

Download Latest Lab Report

Batch #2026-02 · Tested Feb 18, 2026 · NSF certified lab

Tell us about
your animal.

Six questions. Two minutes. We’ll match your dog or cat to the formula that fits their age, breed tendencies, and what you’ve already tried.

Take the Supplement Quiz

Question 1

What species?

🐕 Dog · 🐈 Cat

Question 2

Age range?

Puppy · Adult · Senior

Question 3

Primary concern?

Joints · Coat · Digestion · Calm · Liver · All-around

See your match →

🫙

Kibble — 14 real ingredients